A.T.A.K.A. CIVIL: an urban sub-brand concept
A concept for a CIVIL sub-brand based on the A.T.A.K.A. mark. The idea: carry the parent brand’s functional character into an everyday city wardrobe.
The mark
From a raster sketch to vector: I rebuilt the mark with my own scripts, went through 3 iterations of the letter A and assembled a four-part logo system — primary, horizontal, compact ATK and icon.
Brand book
Brand architecture, clear space, minimum sizes, misuse, the Black / Olive / Stone palette, Manrope typography and the tone of voice: “Calm. Specific. Respectful of people’s experience.”
Applications and collection
T-shirt, hoodie, cap, hang tag and inner label. The collection references were created with AI.
Website
A concept for the store homepage: the collection, the brand story and the mark in use.
A complete system the brand could launch with: from the logo file to the tag on a hoodie.
Want the same for your business?
Tell me briefly what you sell and what you want to improve. The AI assistant will clarify the details and pass the task to me.